FOUNDER

GEORGE VARELOGLOU

GEORGE VARELOGLOU

A MARKETER, A SALESMAN AND A TRUE GEEK.

In 2005 he co-founded Mindworks with his partner Costas Mantziaris, creating one of the first search marketing agencies. Working with his partner for a decade, they turned Mindworks from a boutique performance marketing agency to a leading full service digital shop, growing a team of 5 to a team of 50. In 2015 Mindworks was acquired by Dentsu Aegis Network launching Isobar & iProspect in Greece. 2.5 years later and having established Isobar & iProspect as market leaders with a team of 90 people, he went on to pursuit a new venture together with his long-term business partner; Costas.

His work and his agency have won hundreds of awards on a national and international level. In this 12 years - hell of a - ride he had the honor to work with some of the world’s most prestigious brands such as Vodafone, Allianz, GM, Mondelez, Nestle, Heineken, Microsoft and Coca-Cola in the fields of Digital Product Development, Experience Design, Strategy and Communication.

He’s a regular speaker at industry conferences and, whenever finds the time, he writes about the things he is most interested about, Change, People and the Digital Economy. When he is not working and being a proud husband he runs.... a lot.